We have been working with the Bowater Motor Group and specifically Bowater Toyota since 2004, doing assorted advertising, design and promotional work for them. This has included various magazine and newspaper ads, logos, promotional flyers, invitations, cards and newsletters.

The most recent project was the development of their new corporate logo, as shown at the start of this article. This was an exciting job as it gave us the opportunity to create a revitalised brand for a well known, local family business. The brief was concise - to modernise the brand whilst still maintaining a visible connection to the previous incarnation. We all felt it was essential to maintain accessibility to this new logo as the old one had been in use for a number of years and had wide recognition.

Back in early 2007 they approached us to design a logo to commemorate their 60th anniversary based on their existing corporate logo.
This is the logo we have just given a refresh.We chose to develop this commemorative logo representative of a badge one would expect to see attached to a car, afterall cars are their business.

This project led to the design of a calendar we created for them to use as a value added gift & sign of appreciation to their clients. It showcased the widespread participation and support that the Bowater Motor Group offers the Nelson community with it's various sponsorships, and was a true token of their generosity and community spirit. It was a vehicle for increasing public awareness of some of these community groups such as Age Concern,  Nelson Economic Development Agency, Youth Yachting and events such as the The Nelson JazzFest and the Nelson Arts Festival.