The big news this week is that we will be finally going live with the Urban Guru Empire website.

This is an exciting project that we have been working on for the past 6 months. It all began with the development and testing of a brand, then moved into the designing of T-Shirt artwork and overseeing the design and construction of our very own T-Shirts. It has been a mammoth task, but we are nearly there.

The printed samples arrived last week and have blown away everyone that has seen them. It is very encouraging. The task itself is quite daunting, entering the fashion / T-Shirt market, but we feel that we have done the right research and have a quality product that is supported by strong branding and marketing.

Keen to get a sneak peak at the shirts?

Well you'll just have to wait until tomorrow. That is the official soft launch day. As we have only samples in our hot little hands we can't really afford to make too much noise right now, but will use this opportunity to softly launch the website and inform a few people.

You can check out the shirts here from Friday pm: www.urbanguruempire.com