This is a cool viral marketing campaign that is a very clever use of Google and has some great implications for a guerilla marketing campaign.

It really shows how you can use the web to your advantage and get some great exposure, for free.

All you have to do is go to Google (dont worry about my screenshot - it is St Patricks Day themed as it is St Patricks day here - yippee!). So once you are in Google type "find Chuck Norris" into the search bar and hit "I'm Feeling Lucky". Ha - funny. This carries on the Chuck Norris is so tough gag that did the rounds a few years ago.

This search actually takes you to a website that has now got quite a good global traffic rank of around 37,500. Not so bad for a joke site. If you enter "find Chuck Norris" into google it spits back over 3 million results, and there are multiple you tube listings. Very clever use of the internet!
As a side note, an Australian company did a spoof of all of this a couple of years back for Cougar Bourbon - The Barry Dawson campaign. Take a look, it is classic!