Yellow chocolate?! Sweet, sickly, and disturbingly unlike chocolate. Really? I haven’t tried it, so I can’t pass judgment there. In the wake of yellow chocolate, we as consumers seem to have forgotten that we have actually tasted yellow foodstuffs previously. Butter and cheese maybe?

But whatever it tastes like, there’s no denying that it was a clever marketing campaign on behalf of Yellow Pages, following their previous tree house-come-restaurant project.  Not only did the Yellow chocolate bar sell out and top the list as the highest selling bar in New Zealand last week, they upped their standing in the public arena. A new web page (very nice I must say!) and twitter feed following the journey of Josh Winger as he lets his fingers do the walking to create his product from start to finish, has landed Yellow with a whole lot of media coverage, on Breakfast and Campbell Live.

Writing this blog has made me hungry – I’m off to crack open the chocolate – but I think I’ll be sticking with Whittaker’s for now!