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KiwiSaver - "time to ensure it's integrity" Print E-mail
Written by David Eagle   
Tuesday, 09 March 2010 13:33

kiwicoinsToday it has been reported that New Zealand Commerce Minister is looking at fast tracking legislation to "ensure the integrity of the investments of the 1.3 million people who have $4.88 billion of their money invested in the kiwisaver scheme".

WHAT!!!!!!!! That sounds a little concerning for those of you that have bought into this scheme designed primarily to boost the governments / economies perfromance by giving "them" some more working capital to "invest" - or rather shuffle around etheric cash on the global commodities market. A simplistic view perhaps?
Is this whole "give me a dollar so I can lend out 20 and make loads of interest off it" the  reason why the western worlds collective economies have fallen over?
Have the western world's house of cards economies really recovered or just been propped back up with the same old cards that have been bent back into shape?

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Expensive Weekend Print E-mail
Written by David Eagle   
Monday, 08 March 2010 15:20

diephoneI have to say I have some real issues with the modern cellphones! The more complicated they get, the more delicate they become. Is it me or where those old school styles (remember the bricks) alot more durable.  Like almost everything else we buy now, the quality seems to have gone out of the window in favour of what? I don't know, it is not like things have really gotten cheaper. I seem to go through a phone every 6 months. This is not good. I sometimes don't even understand why they stop working. More often than not it is an electronic issue and the phone will stop sending or receiving, or even staying switched on. It truely is baffling. A frequency incompatibility issue between me and them perhaps?

This time around I promised myself I would be really careful and take extra good care. So why not treat myself to a whizz bang touchscreen with all of the bells and whistles........

You would have thought I would have known the predictable outcome. Another phone destroyed by the simplest, momentary lapse of concentration, but at least this time I can put my finger on the cause. The act of walking up the path with the phone in my pocket and the baby capsule in hand was all it took. The mistake was not putting the protective cover on the front of the phone to protect the screen. One tap of the capsule into my leg must have been all it needed to break the plastic screen. Can't say I even felt it. The end result - a lovely, non functioning, diephone!

The great thing about touchscreens is that it sometimes speeds things up and looks super cool. The bad thing I have discovered, if the integrity of the screen is compromised, the conductivity goes and the touchscreen fails to work. This obviously is a problem on a phone with only 1 button. Lesson learnt - sort of.

Time for a new phone......................and a note to anyone wanting to either call or text me for the meantime - you will have to try your luck on the landline.

 
Developing a Brand - Introducing Maia Caitlin Print E-mail
Written by David Eagle   
Tuesday, 02 March 2010 14:37

hmaia-webWhat a great week we have had! On Tuesday 23rd Feb at 4.54am Haylee delivered our second daughter Maia Caitlin into the world at a healthy 7lbs14ozs. Another natural, drug free, intervention free birth. They both did extremely well and I had the joy of being right there to hold her as she opened her eyes.
She is such a sweet, calm and grounded child. Then came the big decisions, what would we call her?

If you are anything like us, naming your child is a big deal. The name has to have presence and most importantly mean something. Sorry if this offends but it seems most of us have lost the reason behind a name.
It used to be a descriptor, a function to attach something memorable to someone so that, for instance, a conversation could be had about them and the other party would know who was being discussed. Names meant more than just satisfying a social function and establishing a sense of compliance within the accepted norm. Some cultures even used to give their children different names for different stages of their development, often accompanied by a gathering and celebration. This same process can be applied to the devloping of a new brand, for in essence it is akin to the birth of a new child.

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Alternative Biathalon Event? Print E-mail
Written by David Eagle   
Tuesday, 02 March 2010 14:07

Sad that the Winter Olympics has just finished. Loved watching the biathalon. Someone sent me this funny clip.....

 

 
The Internet right now.... Print E-mail
Written by The Big Picture   
Tuesday, 02 March 2010 13:28

Here is a very interesting little clip about the reach of the internet at the moment. It does make you think about how you can best get your message out there amongst all of the clutter!
What is most interesting is that in making this simple, short clip this entrepenurial fellow has just bumped up the traffic to his own website with a creative use of networking sites and other social media. This is a-class guerilla marketing in full flight, sneaky sneaky - offer folks something great that appears to be free when in fact it is just a subtle advertisement for your services that not only exposes you to millions of new users through postings such as these, but it also sends potential customers to you, and also works wonders for your profile in the search engines. Win win. We have some interesting articles, thoughts and observations in the Client's Section on the use of social networking and new media sites to promote yourself or your brand.

 


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