When is a cat not a cat?

When it is pretending to be a dog!

Stumbled across this just now, and it has relevance (sort of). Check out this tricky cat who gets caught barking like a dog out the window by the human of the house armed with a video camera, and then resumes meowing like there is nothing wrong.

The relevance - no matter what you pretend to be via your marketing, you will always come unstuck and be shown up for what you really are under closer scrutiny!