The new Speights Commercial has hit the screens and it is a cracker!

The agency that created it has also launched it virally on youtube so the bloggers can get their grubby little mits on it too and help spread the word.

Hit the read more to hear what the speights people have to say.

This is from the media pack:

Man is a fairly uncomplicated creature. Strip him down to his basic desires and you'll find a common instinct for escaping back to nature, to be part of the great outdoors. It's completely natural, just like Lion Nathan's deep southern New Zealand brew, Speight's Summit.

Directed by Steve Ayson for Mojo, the 'Man' in the new Speight's Summit spot has had enough of being told what to do and having his priorities set for him. He's going to step into the great unknown, somewhere where he's the boss and can get back to what's important.

He's going to break things, chase things, sleep under the stars, grow a beard and drink a beer or three. Because it's natural. And Man Like Natural.

Nice. I think I am the target market. Damn. Time to head to the supermarket.