With the end of the Gulf of Mexico Oil Spill Crisis now upon us due to the final plugging and sealing of the gushing damaged BP Deep Water Horizon well, one must wonder what becomes of the marketing anti-campaign, giant guerrilla marketing twitter-Goliath BPGlobalPR.

One would think that with the end of the crisis, also must come the end of this campaign. In some regard this is the case, but there is a nice twist.

With the oil crisis now fading from the media headlines, so too is the impact of the comments by BPGlobalPR.
Over the course of the crisis they have been a strong and compelling media counter-culture voice, with close to 190,000 twitter followers, and 483 tweets to date, they have poked fun and taken the piss of BP's effort to put a positive spin on the gulf oil crisis. Click here to see their original BPGlobalPR twitter account.

They have been very vocal, and used social media to their advantage, and have had quite a success at this. During the course of their campaign the appeared on numerous mainstream, conventional media platforms like the major American Television networks, all the time completely in character.

Check out some of the related BP articles in the menu to the left, we have followed and documented this campaign from the start, and are quite in awe of their collective cleverness.

Part of the whole success of the entire campaign was the anonymity surrounding those behind the whole thing. From the get go the central character, Leroy Stick, appears on camera in interviews with a hoodie on and blacked out like a police witness, complete with a digital voice changer. It is genius.

Now the lid has been lifted, and the people behind the campaign are discussing the methodology.

Here is a link to a podcast of an interview that they just released < http://thisamericanwifepodcast.com/podcast/thisamericanwife12.mp3 > (copy and paste people...).
It has some swears so be careful, and wanders off topic after the interview, discusses the Quran burning and then drifts off some more, to be honest i got bored and never listened much beyond the Quran burning commentary so I will take no responsibility of knowing what else is on that podcast - all I was interested in was the interview with the main man from BPGlobalPR, which is very enlightening and well worth a listen if you have been following this.

You can check out the next stage of their ongoing twitter project here "WorldGlobalPR" - a twitter account with a mission statement that says "We are the world's premiere PR team. We represent huge corporations, special interest groups and public figures" - really it is another vehicle to showcases spectacular failings of the corporate culture in which we dwell.