Ashton Kutcher really is the master of the new online media empire.

He has got it totally sorted when it comes to using one form to direct traffic to another form to then sell you on something, whether it be a social cause or his latest movie.
ChatRoulette gained so much momentum when Ashton was attached to it early on, and here he is recycling that same situation to his advantage.

Ashton has a new project. It is a game using all forms of social media to win access to his 8 million followers.

It is all linked to a promotion for his new movie using all of the various social media platforms, like youtube, facebook, chatroulette etc.
The goal is to be the first to find a freshly posted clip and report back with a code. If you win Ashton will post whatever you want to all 8 million of his combined social media following.
8 million people listen to him! Contemplate that for a second. That is a bigger population than alot of countries. He can get a message out to 8 million folks that are willing to connect to him by choice. They are already emotionally invested in what he has to saw. That is a pretty big prize for any start up company looking to get exposure to a global audience.

Very clever man. He has the control of this new form of connectivity. We can all learn something from this man in regard to promoting ourselves online. Most of what he does is from his home office, and very low tech and low budget. But what is crucial with his posts is his attention to lighting. As an actor this is industry knowledge put to good use, and the difference between his professional looking posts and the average Joe...

Check out this amazing clip promoting his new movie. It was posted an hour ago with 304 views. Lets see those numbers rocket and see just how effective he is at playing the game.