Earth Hour has come and gone. The epic eco lovers event took place last Saturday Night.

What does it all mean? The concept is that everyone around the planet turns off their lights for an hour as an act of solidarity in a call to action over climate change. Mmmmm. Climate Change. Denny is currently looking in the Turnbull Libraries Archives for a 2005 article that was published in the national newspapers which may just change some of your views on climate change. More to come when we get our hands on the article. Lets just say I dont subscribe to the current fear driven media hysteria theory.......this whole carbon credits / emissions trading is just weird, not to mention the USD 100 billion set aside as a redistribution of wealth over the next couple of years. Did anyone actually read the Copenhagen Accord fine print? Check it out for yourself. Fascinating stuff. Kind of the most intriguing piece of "New World Order" here we go " info that has been released lately. I am sure that the conspiracy theorists had a field day with all of that!

One of our hospitality clients chose to participate in this years Earth Hour and run with a promotion around an electricity free, powered-down dining evening. Candles and headlamps and all of that....
Nice tie in and it reminds me to remind you to always be on the look out for every marketing tie in opportunity you can.

It is this relevance that makes for easier and more effective marketing. Look for those opportunities and jump on them early enough, that way you can actually benefit from the massive media injection around the event.